Will disruption be more likely from an incumbent within the industry or from a new entrant?

Ignacio Cartagena and Cayetana Pablos address this matter and provide insightful thoughts on the future of companies, the nutraceutical industry, business management, and digitalization.

As Monteloeder SL’s co-founder and co-owner, Ignacio Cartagena, expressed his satisfaction for being part of the VitaFoods fair, for us its the most important show in the industry. When interviewed, he also explained what his company, Monteloeder, hopes to achieve in the event, “our aim is to make new customers, to meet with the existing customers and also to show the new products that we are developing”.

Regarding his position in the debate, his main argumentation revolved around the idea that “the change to digitalisation can be from inside the industry”. Cartagena explained the importance of digitalization nowadays, keeping up with the digital customer’s expectations, and providing an interactive experience. We want to differentiate our company with innovation, we want to be a very innovative company”.

Furthermore, as an outsider out the banking industry, ING’s POS lending VP Cayetana Pablos provided insightful comments on the nutraceutical industry and its future development. When asked about Monteloeder she explained: my connection with the company is actually different in the way that we are coming from different backgrounds, but its very similar in the sense of trying to do something different, trying to become very customer-centric and trying to build the best customer experience.”

Cayetana’s reasoning is based on the principle that innovation normally is driven by outsiders of the industry. She defends that usually it is those who are outsiders, who have perspective and vision on the matter, and who have no precedents on the industry, who turn out to be more active into taking risks and more likely tosee what the customer needs.

The insider and the outsider opinion confronted each other in Monteloeder’s fifth interactive debate. Here, Ignacio Cartagena explained the immediacy of digitalization today and its vast presence in the nutraceutical industry. Digitalisation is already here. There is no doubt that consumers are becoming digital and they expect the consumer experience to be digital as well”.

In response to this, Cayetana Pablos gave examples of successful companies such us Airbnbn, Apple or Tesla, where the disruptive and innovative factor came from an external source. She further explained that due to the risk that innovation implies, “to be a disruptor you need to be the one that doesn’t have anything to loose”. On top of this, she encouraged companies in the sector to have the vision and the values and the culture to disrupt, but then also collaborate with a partner or with a company that has that outsider perspective”.

In the end, it seems like the audience deeply appreciated Cayetana’s outsider perspective as she received 77,1% of the votes, leaving Cayetano Pablos with 22,9%. Once again, the event supported Monteloeder’s objective of creating an engaging and interactive event to bring the wisdom of experts in the nutraceutical, management and digital business to the audience.

 

Related articles:

https://www.monteloeder.com/blog/2017/07/heather-granato-expressed-her-satisfaction-with-the-organization-of-monteloeders-interactive-debate/

https://www.monteloeder.com/blog/2017/06/are-regulations-slowing-down-innovation/

https://www.monteloeder.com/blog/2017/06/does-the-objective-affect-the-way-the-products-will-be-designed/