The growing value of Digitalization of Health Ingredients and mHealth.

Article 0 of 4

Defining the questions to be answered.

Our company Monteloeder is making a great conceptualization and commercial effort to bring to the market a new proposal based on the digitalization of health ingredients (nutraceuticals). We believe that this is one of the most interesting dimensions of the paradigm shift towards the self-management of preventive health. More than that, in the process of evangelization of the sector of health ingredients and supplements, we are confronting a lot of questions of the managers to whom we are presenting this new value proposition. We have found the questions are similar and reflect the general feeling of the managers  in a particularly conservative sector but that is already aware

We believe that these questions are of value to everyone in the sector. We will try to answers the questions based on our experience with the aim of promoting the reflection in the doubts and fears that all companies are asking us:

  1. Digitalization Strategy and impact on my clients (to be answered in Article 1):
    • what is the best strategy to start the journey of digitalization and learn to interact digitally with my final clients?
    • How can my digitalization strategy evolve to be holistic and not something punctual?
    • What are the best channels to reach my clients with digitalization?
    • How many downloads and users can I expect with my mHealth and digitalization strategy?
    • How much money is going to cost me?
    • How much money will it require to maintain momentum?
  2. Economics of the digitalization and mHealth strategy (to be answered in Article 2)
    • How am I going to make money? How much money can I expect to do with the digitalization and mhealth strategy?
    • Which business models are most popular and successful?
    • How much money is other companies making with his digitalization and mHealth strategy?
  3. Development costs (to be answered in Article 3)
    • What are the typical Budget sizes to develop pan Health app?
    • How much is needed to expend on marketing or external developers?
    • How long does it take to develop and mHealth app?
    • How should be launched?
  4. Data!! (to be answered in Article 4)
    • What kind of data can a collect from my clients?
    • How can I apply a personalization strategy with the data collected?
    • What more can I do with the data?
    • What new techniques are available to cope with this information and find the digital biomarkers that are relevant to manage preventive health?

Monteloeder has been working on the digitalization strategy of our health ingredients and developing a mHealth platform during the last 3 years. I strongly believe the company has interesting facts and thoughts that are worth sharing.
We have developed enough knowledge so that the answers to the questions we are asking are of interest to those managers who see digitization like us: something inevitable and whose journey must be started as soon as possible.  Bit by bit, managers need to work to position the companies that they are leading in the digitalization wave that, little by little, is created and gaining momentum and that will be irreversible.

The questions alone are already interesting when you are beginning to reflect on how to start the strategy of digitalization of health ingredients and strategy of mHealth.

I tried in the set articles to convey the bottle of the essences of what we have learned in the last 3 years. The main objective of the 4 articles that I will write in Monteleoeder’s blog is to provocate and encourage more executives of the supplement and health ingredient industry to join this fascinating journey towards the goal of self-management of preventive health.

If there are any questions, don’t hesitate to contact me at [email protected]

Arturo Lizón, PhD

Chief Executive Officer